Paddy Power revealed as new sponsor of PDC World Darts Championship

Operator Paddy Power has announced it will be sponsoring the PDC World Darts Championship 2023.

The tournament will take place at Alexandra Palace in London from 15 December until 3 January.

The PDC confirmed tickets for this year’s event will go on priority sale from Monday 31 July and on general sale from Wednesday 2 August.

To celebrate their partnership, Paddy Power created an entertaining video involving Peter Wright, Gerwyn Price, Michael van Gerwen, Dimitri van den Bergh and Michael Smith.

Paddy Power’s Marketing & Brand Director UK&I, Michelle Spillane, said: “When we agreed to step up to the oche with the PDC as new sponsors of the World Darts Championship, we knew we’d hit the bullseye. This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.

“Getting stuck into a sponsorship as iconic as the World Darts Championship at Alexandra Palace is hugely exciting for our brand and we can’t wait to make our mark… maybe just not directly on the pro players!”

PDC CEO Matt Porter added: “We’re delighted to welcome Paddy Power back to darts as our new title sponsors of the World Darts Championship – a deal which they’ve announced in their typically unique fashion with the help of some of our biggest stars.

“The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event that is already the highlight of the festive sporting period.”