Pariplay goes live in South Africa through SunBet partnership

Pariplay, a brand owned and operated by NeoGames, has partnered with SunBet to go live in South Africa.

SunBet, from Sun International, will be supplied with games from NeoGames’ proprietary brand, Wizard Games, as well as content from the Pariplay Fusion aggregation platform.

This will include over 14,000 games from 120+ suppliers, with unique features such as Fusion Tournaments, Raffle Rocket and Spin that Wheel.

Tsachi Maimon, NeoGames President, said: “Sun International is one of the most well-known casino brands in the African continent, offering incredible land-based as well as online play – through SunBet – for its customers.

“We’re delighted to partner with them, to bring not only Fusion aggregation content, but also home-grown Wizard Games products to further elevate their players’ array of choice on an interesting and fast-growing regulated market.”

Alongside the games, Pariplay’s Fusion platform also comes fitted with a full range of management tools, such as back-office conversion and customer retention campaigns.

Current partners of Fusion include Evolution, Pragmatic Play, NetEnt, Inspired and Play’n’Go.

Simon Gregory, SunBet CEO, said: “Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers.

“From localised slots to world-class games, it’s a fantastic offering and we’re very excited to take our offering to the next level.”

Earlier this year, Aristocrat agreed to purchase NeoGames for $1.2bn, with the deal built on the value of each share priced at $29.50.