Zitro Digital signs deal as Fusion partner with Pariplay

Pariplay, a subsidiary of NeoGames, has partnered with Zitro Digital in its most recent Fusion partnership, which will help the business strengthen its online presence.

As part of the agreement, Zitro Digital’s bingo and slot game titles will be incorporated into Pariplay’s aggregation platform and made accessible to operators in markets.

Following previous integration with companies like EQL Games and Galaxsys, this most recent partnership will strengthen Pariplay’s content portfolio.

Over 14,000 games from more than 120 providers are included in the Fusion platform. It also includes a selection of back-office conversion and retention technologies that increase player value.

Ashley Bloor, Director of Partnerships at Pariplay, said: “We’re proud of how much our Fusion offering has grown and Zitro Digital is a fantastic addition to the platform.

“Zitro Digital’s high-quality content, technology and continued innovation are the perfect fit for Fusion, as we always want to enhance our portfolio with the very best titles. We’re confident this will be a strong and successful partnership.”

José Javier Martí, Zitro Digital COO, said: “We’re always striving to deliver world-leading content and technology and integrating with Pariplay’s innovative Fusion platform is an exciting step for us.

“We’re world leaders in video bingo and our slots have seen continued growth due to their differentiation and innovation, so we’re keen to expand our presence online and bring our games to even more players together with Pariplay.”

Recently, Motti Gil was announced as the new CFO of NeoGames.

Gil’s new role will be effective 1 August 2023.