The online sportsbook will sponsor both the main and reserve teams, with its logo displayed on all the kits.
By Gambling Insider
10bet, an international online sportsbook and casino operator, has been named as the main sponsor and partner of the South African football club, Lamontville Golden Arrows.
A spokesperson for the club said: “As Lamontville Golden Arrows, we are delighted to welcome on board our new sponsor, 10bet, to kick start the 2023-2024 season.
“We are proud to be associated with a sponsor like 10bet, a sponsor that believes in our vision, values and goals.
“This partnership will also give us an opportunity to engage with our football fans across the country.”
The 10bet logo will be on the club’s shirts, as the sponsor of the main and reserve teams, during both home and away matches.
They continued: “We are grateful to 10bet for entrusting our brand to carry their message and connect with our supporters throughout the country.”
This is the second South African football team that 10bet has signed with recently, following their appointment as Official Betting Partner of South Africa’s national men’s team, Bafana Bafana.
Michelle Henriques Colborne, 10bet SA Chief Revenue Officer, said: “Golden Arrows is a brand with a rich history, strong presence and support, and is a perfect complement to our own growth ambitions here at 10bet SA.
“The club aligns closely with our business goals, passions and values, and with this partnership, we hope to foster a stronger connection and visibility with their fans, and to share and support their passion with one of South Africa’s esteemed teams.”
Also, Novomatic has recently announced changes to the management structure of its Novomatic Africa Group, which will be effective as of 1 August.
Online sportsbook and casino operator, 10bet, has become the main sponsor and partner of South African football club, Lamontville Golden Arrows. The sponsorship deal will see the 10bet logo displayed on all the club’s kits, including both the main and reserve teams during home and away matches. The partnership aims to engage with football fans across the country and is the second South African football team that 10bet has signed with recently. Michelle Henriques Colborne, 10bet SA Chief Revenue Officer, expressed their excitement about the partnership and the opportunity to support one of South Africa’s esteemed teams. Additionally, Novomatic Africa Group has announced management restructuring.