Football teams are restricted at present from directly promoting betting odds and websites on their social media profiles.
By Gambling Insider
The Government’s recent announcement of new regulations to combat unlawful online advertising and better safeguard children has been welcomed by the Betting and Gaming Council (BGC).
Sir John Whittingdale MP, Minister of Culture, Media and Sport, has announced new regulations that would make it tougher for social media platforms and websites to provide advertisements for things like gambling that are only appropriate for adults.
In accordance with government intentions released in response to its Online Advertising Programme, ministers also provided details on plans to create a new taskforce to promote higher industry standards.
According to the new BGC code of conduct, football clubs are banned from posting direct promotions on betting odds and websites using their social media profiles, which are deemed to be popular with young people.
Michael Dugher, Betting and Gaming Council CEO, said: “We strongly welcome these new measures set out by Sir John Whittingdale MP which will do more to protect children and young people from seeing age-restricted adverts.
“It follows our calls on the Government to do more in this area, because we recognised change was needed.”
The UK Government has announced new regulations to combat unlawful online advertising and protect children, which has been welcomed by the Betting and Gaming Council (BGC). The regulations make it tougher for social media platforms and websites to provide adult-only advertisements, such as gambling. The government also plans to create a taskforce to promote industry standards. The BGC code of conduct now prohibits football clubs from directly promoting betting odds and websites on their social media profiles, as these platforms are popular with young people. The CEO of the BGC, Michael Dugher, supports these measures as they aim to protect children from age-restricted adverts.