To complement the retail sportsbook, Fanatics is also developing an online sportsbook for fans in the form of a mobile app.
By Gambling Insider
Fanatics Betting and Gaming, the sports betting division of Fanatics, has partnered with the Columbus Blue Jackets for a retail sportsbook location.
The initial location of the Fanatics sportsbook will be 401 North Front Street, immediately next to the Nationwide Arena.
Cameron Scholvin, SVP and COO of the Blue Jackets, said: „The Columbus Blue Jackets are constantly seeking new and exciting ways to engage with our fans.
„We believe this collaboration with Fanatics Betting and Gaming on a world-class sportsbook location just outside the doors of Nationwide Arena in the heart of the Arena District does just that.“
The sportsbook will occupy more than 5,000 square feet with four distinct betting windows.
Alongside this, there will also be 14 self-service betting kiosks, 20 TV monitors and one full-sized LED video wall.
Ari Borod, Fanatics Betting and Gaming CBO, said: „We’re thrilled to be partnering with the Blue Jackets to bring a world-class retail experience to the arena district in downtown Columbus.
„The Jackets are one of the youngest teams in the league, and we are excited to leverage our partnership to grow with them and complement our online sports betting experience that is currently being beta-tested in Ohio.“
This partnership comes only a few weeks after Fanatics announced it had increased its offer to buy out the US-facing operations of PointsBet.
Since PointsBet is withdrawing from the US markets, both Fanatics and DraftKings entered into a bidding war for the operator.
Despite the initial $150m (£116m) deal being agreed upon between PointsBet and Fanatics, a late $195m offer from DraftKings upped the stakes.
A few days later, Fanatics announced it had increased its deal to $225m, which the PointsBet shareholders later approved.
Fanatics Betting and Gaming, a division of Fanatics, is partnering with the Columbus Blue Jackets to create a retail sportsbook near Nationwide Arena. The sportsbook will occupy over 5,000 square feet and feature four betting windows, 14 self-service betting kiosks, 20 TV monitors, and a LED video wall. Fanatics is also developing an online sportsbook as a mobile app. This partnership follows Fanatics‘ increased offer to buy the US-facing operations of PointsBet, which led to a bidding war with DraftKings. Fanatics eventually increased its offer to $225 million, which was approved by PointsBet shareholders.