Scrimmage’s platform aims to boost user retention and its deal with SCCG expands the reach of its loyalty and sports solution significantly.
By Matthew Nicholson
SCCG Management has revealed a new partnership with Scrimmage, expanding the latter’s sportsbook loyalty and rewards solution through the former.
Scrimmage’s gamified loyalty programmes are built into an operator’s app, while research shows that users bet six times more frequently when using a loyalty scheme.
Stephen Crystal, founder of SCCG Management, said: „Our collaboration with Scrimmage sets a new standard for the rewards and loyalty programs in the betting space.
„Their data-driven approach not only incentivises active bettors but also remarkably increases player engagement and retention for operators. With SCCG’s extensive global reach, we are well-positioned to bring Scrimmage’s transformative solution to iGaming companies worldwide, further enriching the sports betting landscape.“
Dan Taren, Co-Founder of Scrimmage, added: „We are extremely excited to get started with the SCCG team and begin bringing our software to more sports betting and iGaming companies.
„Scrimmage builds operators’ gamified loyalty programs to reactivate and engage their users, increase retention, and attract the younger generation of bettors. SCCG is a perfect partner for us to bring this product to as many bettors as we can.“
The news comes soon after SCCG signed a new deal with Winfellas aimed at turning standard solo sessions into multiplayer games.
Through a variety of social features, this technology enables players to participate in social rooms, share casino games and sportsbooks and connect with other gamers.
Crystal said of the deal: „This strategic partnership aligns perfectly with our mission to bring innovative solutions to the online gaming industry.“
SCCG Management has partnered with Scrimmage to expand its sportsbook loyalty and rewards solution. Scrimmage’s gamified loyalty programs, built into an operator’s app, have been shown to increase user engagement and retention. The collaboration aims to bring Scrimmage’s solution to iGaming companies worldwide. Scrimmage’s Co-Founder, Dan Taren, is excited to work with SCCG and reach more sports betting and iGaming companies. This partnership follows SCCG’s recent deal with Winfellas to create multiplayer games and social features for online gaming. The collaboration aligns with SCCG’s mission to bring innovative solutions to the industry.